Cathy Lee

Cathy has worked in the entertainment industry for over 15 years, including 12 years at MTV Networks [Nickelodeon, Comedy Central, TNN (now Spike TV)]. Cathy started at Nickelodeon in Programming, planning and scheduling on-air promotion time on Nick Jr., Nickelodeon and Nick at Nite. She then worked as a Senior Project Manager in the Creative Advertising division.

In addition to managing over 120 advertising projects per year, Cathy was responsible for organizing and budgeting gallery photo shoots for the entire network, including: The Kids’ Choice Awards hosts and many of the network’s biggest hits including SpongeBob SquarePants, iCarly, True Jackson, and Victorious.

At Comedy Central, TNN and AMC, Cathy managed and helped develop on-air promotional strategies for all event campaigns, movies, series and episodic promotion. Cathy also collaborated directly with the Promotions Marketing/Ad Sales group to fulfill integrated marketing commitments. Since 2005, Cathy has traveled to Romania twice a year to mentor high school students.

Content Development & Production
Branded Entertainment
Personality-driven Brand Management
Social Media Marketing + Strategy
Public Relations

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